Outstanding media relations is the cornerstone of every successful book publicity campaign. With it, you'll earn coverage, and when combined with your online platform, you'll promote your book. What it takes to earn the media's favorable attention can be specific. Therefore, following some dos and don'ts from professional publicists is a wise idea. Availability is a crucial factor. Media members often look for you at odd hours on nights and weekends. If you answer your phone and reply to emails during those times, you may be quoted in a story connected to your book and expertise.

When you send out press materials and you or your publicist follow up, the response might take some time. While you want to earn coverage around the time your book launches, have some patience and start in advance. It may take some time to be slotted into a story, and the trick is to remain on someone's radar. Producers and editors are stretched thinly and receive many requests. Don't lose sight of the goal to be covered; allow them the time it takes. If you contact someone directly, wait at least a week before you re-contact them to follow up. It's vital to be polite and stay in their good graces.

The first thing for authors to remember regarding the media is the need to be prepared. When you're given an opportunity, you need to maximize it and be sure to provide helpful information. Your remarks and comments must be interesting and convey the required information as they reach target readers. You only receive one first chance; when you do well, you will be rewarded with more opportunities. If you're unprepared or lack information that answers questions interestingly. You may be passed over in the future. Media coverage is incremental, and one success builds on another.

If you're invited to give a talk or speech, take visual materials and make it a presentation. Anything that helps people focus on your topic and draws them into your book's content is helpful. The competition is fierce, and you need to determine how your work is the most useful or entertaining. Knowing your audience is essential; you may adapt your presentation to suit the crowd. Books today commonly have multiple target audiences, each with unique interests. The best strategy is to come off well-prepared and informed. Then you can relax and enjoy the opportunity to its fullest.